New Hy-brand communication strengthens H2 fuel cell core business

Since the spin-off of Proton Motor Fuel Cell GmbH from the former Magnet-Motor GmbH, the production facility in Puchheim west of Munich has been saying: away from fossil fuels and towards alternative energy production.

As Europe’s leading high-tech specialist, the internationally active company offers emission-free hydrogen fuel cells for stationary and mobile applications.

Against the background of the celebrations for the company’s 25th anniversary in 2023, the technology expert has now restructured its product portfolio, “Made in Germany”, for market communication.

HyRange®, HyShelter®, HyRail®, HyShip®, HyModule® and HyFrame® with official trademark registration SPower product line is to be discontinued

“We have unified our stationary and mobile product family with the Hy-classification to strengthen our brand of hydrogen fuel cell products. The trademark registrations for the Proton Motor brand have been completed, so that the terms such als HyShelter®, HyRail® and HyShip® are officially used,” explains Sales and Marketing Director Manfred Limbrunner the consolidation in the trademarking process.

In the context of the future-oriented strategic roadmap, including adjustment of the brand portfolio, Proton Motor Management has also decided that the SPower product line is no longer part of the Proton Motor core business. Therefore, the SPower UPS products will be discontinued at the end of August 2022 to concentrate on the hydrogen fuel cell core business.